Vacancy: Digital Media and Marketing Officer

The role sits within the Communications and Engagement department.

Resuscitation Council UK’s (RCUK) Communications and Engagement team delivers creative communications and authentic engagement activities that support the organisation’s vision to ensure that everyone in the UK has the skills they need to save a life and receive appropriate resuscitation.

Our audiences include health and social care professionals, members of the public, charities, professional bodies and associations, UK policymakers and campaigning groups. We are looking for a creative self-starter with a passion for digital marketing and skilled in community management.

You need to be a motivated and enthusiastic marketer who is comfortable working on impactful campaigns which have a wide and diverse reach. You should be confident bringing healthcare-related stories to life through different digital channels. You should also take a hands-on approach to all areas of marketing and understand the nuances, advantages and shortcomings of using different platforms.

You will be responsible for delivering outputs from our social media as well as leading on our email communications. You will analyse and evaluate the results of these campaigns and use insights to drive development, with support from the Digital Media and Marketing Manager.

Led by the Digital Media and Marketing Manager, you will also produce website content, support on paid advertising and creation of branded merchandise.

Digital marketing plays a key role in our ability to raise awareness for, and build the profile of, Resuscitation Council UK, our guidelines, courses, and standards. Working with other members of the Communications and Engagement team, you will support on digital aspects of campaigns and initiatives to further public awareness of cardiopulmonary resuscitation, defibrillation and support for survivors.

The post holder will work closely with all members of the Communications and Engagement, Governance, Operations, Clinical and Service Development departments and build strong relationships with the wider resuscitation community. Equality, diversity and inclusion will be important principles considered in all elements of work.

Website, SEO & PPC

• Write/produce, build and publish content for the RCUK website, including articles, features, statements and updates, ensuring diversity and inclusion is considered in everything we do.
• Ensure all content, imagery or files uploaded to the website are of an optimal file size and comply with accessibility guidance e.g., alt text, descriptive links.
• Support the Digital Media and Marketing Manager to deliver the SEO priorities for the organisation and increase RCUK’s reach. 
• Use insight (e.g., Google Analytics, Google Search Console, Crazy Egg, surveys etc) to identify content gaps and opportunities for website improvements in line with user requirements.

Campaigns

• Support the communications and engagement team to deliver on key integrated campaigns across the year. 
• Support on the delivery of marketing and communications strategies for core RCUK products: including generating sales for commercial products such as e-Lifesaver and paid events such as conferences through digital marketing and direct communications.
• Support the Media and Campaigns team with asset creation and amplify media opportunities via our digital channels 
• Support the Policy and Public Affairs team with uploading policy briefings and maintaining resource repositories 
• Identify hooks and opportunities to promote RCUK’s work and increase digital engagement.

Email Marketing

• Project manage the delivery of email marketing communications in line with the organisation’s aims and objectives to engage our core audience with RCUK’s work.
• Support on the delivery of our annual BAU email communications calendar. 
• Evaluate the impact of RCUK emails activity, through regular analysis of emails sent, and use this insight to get a better understanding of how audiences are engaging with our email content and to continually improve email communications
• Ensure all emails are sent in line with General Data Protection Regulation (or GDPR).
• Support the development of a new email strategy to support business growth (e.g. e-Lifesaver prospects through sales journey) and audience segmentation. 

Social media

• Create, curate and share high quality social media content using a range of different and innovative formats. 
• Monitor RCUK’s social media portfolio and identify opportunities for RCUK expansion onto other social media platforms in line with organisational objectives and where the audiences we are trying to reach are. 
• Respond to comments across our social media channels and build support within our online community through engaging in conversations. Answer queries (liaising with other teams as required) and escalate any reputational issues to the Digital Media and Marketing Manager. 
• Identify opportunities and content for paid campaigns.
• Work with the Digital Media and Marketing Manager to evaluate the impact of organic and paid social media activity through monthly reporting and analysis of larger initiatives and campaigns.

Other

• Champion RCUK brand and style guidelines to ensure RCUK communications are consistent across all comms channels. 
• Use Canva/Adobe suite to design BAU social media graphics and toolkits for campaigns.
• Ensure our content is accessible and reflects the diverse resuscitation community and society as a whole. 
• Represent and promote the organisation and its products at internal and external events that RCUK is exhibiting at. 
• Manage the Communications inbox on a rota basis with the Media and Campaigns Officer & Policy and Public Affairs Officer.
• There is an occasional need for weekend/evening working and time off in lieu is granted in line with our time off in lieu policy.
• Support writing creative briefs for external design agency. 

At Resuscitation Council UK, we offer competitive salaries, generous annual leave, and opportunities for professional development. All staff benefit from flexible working hours, and ensuring staff are able to balance their work and personal life is important to us. 

We pride ourselves on our inclusive, friendly staff team, who use their compassion and expertise to support each other. Teamwork and partnership working is at the centre of our mission to save lives. 

When you apply to a job with us, we aim to provide appropriate support every step of the way. Here are some of the ways we can support applicants and potential staff members: 

• Working location: We always seek to balance business needs with a flexible approach to working styles and preferences. We have adopted hybrid working arrangements, allowing staff to balance home and office working. The successful applicant will be required to come into the office for a minimum of 1 day per week. Reasonable adjustments will be made for the successful candidate where this is required.
• Access to work: If you would like to make an Access to Work application for a grant to pay for support tailored to your individual needs, such as a support worker, adaptations to the equipment you use, special equipment, taxi fares to and from work if public transport is not accessible to you, we will support you in this process. 
• Alternative application processes: We are asking for CVs and covering letters so you can tell us how your skills and experience can support and add value to Resuscitation Council UK. However, if an alternative method of applying – such as sending us a video or audio clip about yourself – works better for you, we welcome your application. We want our applicants to shine, so we’re flexible to your needs. 
• Equity for all applicants: when we receive applications, those who shortlist candidates for each role will not have access to your name, age or date of birth. In addition, we ask you to submit a diversity monitoring form. We won’t use the information in the diversity monitoring forms during the recruitment process itself, but the information we receive will help us to understand whether our job advertisements are successfully attracting a diverse range of applicants.

To apply for this exciting opportunity, please email us with: 

• A comprehensive CV, specifying significant achievements in your career to date.  
• A supporting statement, of no more than two sides, explaining how your skills and experience can support and add value to our organisation. 
• A completed diversity monitoring form.  

We welcome and will accept applications using an alternative process (such as video or audio applications). Please contact us by email to discuss this prior to submitting your application. 

• Download the job spec
• Download the candidate pack
• Download and complete the diversity monitoring form  

Please email your CV, covering letter and diversity monitoring form to recruitment@resus.org.uk with 'Digital Media and Marketing Officer' in the subject line.

Please note: We reserve the right to close this advert early if enough suitable applicants apply.

Applicants must have the right to work in the UK. Sponsorship is not available.

How we will shortlist and interview

The closing date for applications is 17:00 Monday 18 November 2024.

During the shortlisting process, those shortlisting applications will not have access to your name, age, date of birth or address.

Interviews for this role will take place on Thursday 28 November 2024.