The role sits within the Communications and Engagement department.
Resuscitation Council UK’s (RCUK) Communications and Engagement team delivers creative communications and authentic engagement activities that support the organisation’s vision to ensure that everyone in the UK has the skills they need to save a life and receive appropriate resuscitation.
Our audiences include health and social care professionals, members of the public, charities, professional bodies and associations, UK policymakers and campaigning groups. We are looking for a creative self-starter with a passion for digital marketing and skilled in community management.
You need to be a motivated and enthusiastic marketer who is comfortable working on impactful campaigns which have a wide and diverse reach. You should be confident bringing healthcare-related stories to life through different digital channels. You should also take a hands-on approach to all areas of marketing and understand the nuances, advantages and shortcomings of using different platforms.
You will be responsible for delivering outputs from our social media as well as leading on our email communications. You will analyse and evaluate the results of these campaigns and use insights to drive development, with support from the Digital Media and Marketing Manager.
Led by the Digital Media and Marketing Manager, you will also produce website content, support on paid advertising and creation of branded merchandise.
Digital marketing plays a key role in our ability to raise awareness for, and build the profile of, Resuscitation Council UK, our guidelines, courses, and standards. Working with other members of the Communications and Engagement team, you will support on digital aspects of campaigns and initiatives to further public awareness of cardiopulmonary resuscitation, defibrillation and support for survivors.
The post holder will work closely with all members of the Communications and Engagement, Governance, Operations, Clinical and Service Development departments and build strong relationships with the wider resuscitation community. Equality, diversity and inclusion will be important principles considered in all elements of work.